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Luxury

5 fashion houses dedicated to restoring heritage buildings

STORYMelissa Ko
Prada’s Rong Zhai used to be a historic mansion that dates back to 1918.
Prada’s Rong Zhai used to be a historic mansion that dates back to 1918.
Fashion

Prada, Fendi, Bulgari and Tod’s have renovated iconic landmarks in China and Europe, and Chanel has pledged 25 million euros to restore the Grand Palais

Fashion is not just about clothing or accessories. Italian fashion powerhouse Prada launched a stunning new cultural centre in a restored Shanghai mansion last year, and it is not the only one to offer a helping hand to preserve cultural heritage. Check out five fashion brands that are revitalising heritage sites around the world.

 

Prada 

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Prada’s Rong Zhai
Prada’s Rong Zhai

The fashion house renovated a historic 1918 mansion in Shanghai called Rong Zhai into a flexible site for cultural exhibitions and performances. Designed for the distinguished family of Yung Tsoong-king a century ago, Rong Zhai was a Western-style garden villa. Inspired by Prada’s fascination for Chinese aesthetic heritage, the renovated mansion features a mix of cultures.

 

 

Chanel 

 

The renovation and reconstruction of the Grand Palais, sponsored by Chanel, will begin in December 2020.
The renovation and reconstruction of the Grand Palais, sponsored by Chanel, will begin in December 2020.

French label Chanel, the exclusive private sponsor of the of the Grand Palais in Paris, is pledging 25 million euros (HK$241 million) to the restoration project which will be completed in time for the 2024 Summer Olympics in Paris. Built for the 1900 Universal Exhibition, the Grand Palais is a Parisian landmark that has been closely associated with Chanel for more than a decade. It has been the site of many of its runway shows.