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Gucci’s psychedelic futurism opens Milan Fashion Week

A model displays a creation from the Gucci spring/summer 2018 show at the Milan Fashion Week. Photo: AFP
A model displays a creation from the Gucci spring/summer 2018 show at the Milan Fashion Week. Photo: AFP

Gucci’s Alessandro Michele opens Milan Fashion Week, with big bangs, square suits and enough sequins to drown a disco

Gucci creative director Alessandro Michele burrowed further into his love for the bookish chic that has led the once-flagging house to enjoy white-hot success since he took creative control in 2015.

In a smoky near-darkness pierced by flashes of light, Gucci showed off a spring/summer 2018 collection that, along with fringed foreheads, had plenty of large round glasses, satin and even a striped and shiny track suit.

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A model displays a creation from the Gucci spring/summer 2018 show at the Milan Fashion Week. Photo: AFP
A model displays a creation from the Gucci spring/summer 2018 show at the Milan Fashion Week. Photo: AFP
A model displays a creation from the Gucci spring/summer 2018 show at the Milan Fashion Week. Photo: AFP
A model displays a creation from the Gucci spring/summer 2018 show at the Milan Fashion Week. Photo: AFP
A model displays a creation from the Gucci spring/summer 2018 show at the Milan Fashion Week. Photo: AFP
A model displays a creation from the Gucci spring/summer 2018 show at the Milan Fashion Week. Photo: AFP

The idea guiding the show, according to Michele’s notes, is a refusal “to turn the page and stubbornly dwelling on a narration that consolidates on the beauty of the show”.

A model displays a creation from the Gucci spring/summer 2018 show at the Milan Fashion Week. Photo: AFP
A model displays a creation from the Gucci spring/summer 2018 show at the Milan Fashion Week. Photo: AFP

That meant a runway, best described as Atlantis on a foggy night, set among massive sculptures of some of humanity’s greatest symbols including a smiling Buddha and Thoth, ancient Egypt’s long-beaked god of magic and wisdom.

A model displays a creation from the Gucci spring/summer 2018 show at the Milan Fashion Week. Photo: REUTERS
A model displays a creation from the Gucci spring/summer 2018 show at the Milan Fashion Week. Photo: REUTERS