Top 10 Korean designers pop up in Hong Kong
A pop-up exhibition at Hong Kong fashion house I.T promote South Korea's top 10 Korean designers, including Park Seung-gun, Kang Dong-jun and Jung Mi-sun
Seoul Design Foundation (SDF) held a pop-up exhibition at Hong Kong's popular multi-brand fashion house I.T on Thursday to promote top Korean designers.
Some 200 fashion insiders attended the event including buyers from Joyce, Lane Crawford, Harvey Nichols and Galleries Lafayette Beijing as well as Hong Kong fashion magazines such as Marie Claire, Cosmopolitan and Esquire.
“Hong Kong is very much attracted to general Korean culture including its actors, singers and entertainers through hallyu,” said I.T Chief Commercial Officer Deborah Cheng in the opening ceremony at the fashion house in Hysan One in Hong Kong, Thursday. “Korean fashion designers will gain more popularity through this 10Soul pop-up store event in I.T”
Over the next three weeks, Korean designers’ runway collections from the previous two seasons of the Seoul Fashion Week will be displayed and marketed at high-profile venues.
SDF launched the promotional project with the title “Seoul’s 10Soul” in 2010, bringing 10 selected Korean fashion designers each year to support their advancement abroad and open international sales routes. It also provided designers with overseas marketing and consulting services before entering global fashion cities such as Paris, Milan, New York and London.
Last year, Seoul’s 10Soul travelled to Paris and Milan to present their best pieces in the world famous select shops L’eclaireur in the first half and Excelsior in the second.