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Who is Ashton Hall, with the ‘insane’ morning-routine video? The fitness influencer and former NFL hopeful quit American football for personal training and social media – and it’s paying off

An early start for fitness influencer Ashton Hall. Photo: @ashtonhallofficial/Instagram
An early start for fitness influencer Ashton Hall. Photo: @ashtonhallofficial/Instagram

Hall’s Instagram post shares details of his start to the day, which includes waking up before 4am, plunging his face into ice cold Saratoga Spring Water, meditation and rubbing banana peel on his skin

Fitness influencer Ashton Hall went viral on social media after sharing a video of his extreme “morning routine”. The video has amassed hundreds of thousands of views since Hall uploaded it to his socials on February 7 and even more since men’s lifestyle X account @tipsformenX reshared it on March 20.

In the video, the influencer details his hours-long morning routine, which starts at 3.52am and ends at 9.30am.
 
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The video has caused a frenzy online and become a target for trolls ridiculing Hall’s “insane” routine, which starts with him removing tape used to keep people from mouth breathing – breathing through the mouth instead of the nose – in their sleep, before moving on to the rest of his morning. This includes press-ups, meditation, journaling, a gym session, swimming, a face ice bath, rubbing banana peel on his face and drinking plenty of Saratoga Spring Water.

In one clip, Hall is seen jumping into the pool at 7.31am, but when he finally splashes into the water the timestamp reads 7.35am – causing the internet to poke fun at the implication that Hall was airborne for four minutes.

One user commented on Hall’s video, “Bros morning routine is my whole day, nah I gotta fix up”. Another wrote, “Bro spends the whole day getting ready for the day”.

American football team the Los Angeles Rams posted a photo on X of a player leaping for the ball with the caption, “okay but can you float in the air for 4 minutes?” Even US YouTuber and philanthropist MrBeast took part in mocking Hall, tweeting, “Morning gang, don’t forget to dunk your face in ice water today”.

Some eagle-eyed viewers also suggested that Hall was faking his morning routine, with one pointing out: “fake, phone says 6.09 but screen says 9.20. he is obv faking videos”.

Whether Hall’s unconventional routine is real, the video has helped his social media presence grow enormously. The influencer currently boasts nine million followers on Instagram. What’s more, Primo Brands, which owns Saratoga, saw its stock price increase when the memes started rolling.

Ashton Hall, fitness influencer. Photo: @ashtonhallofficial/Instagram
Ashton Hall, fitness influencer. Photo: @ashtonhallofficial/Instagram
Sumnima Kandangwa is a Hong Kong-based freelance writer and editorial assistant for Style by SCMP. Having graduated from Baptist University with a BA (Hons) in International Journalism, she writes on pop culture, influencers, celebrities, entertainment, luxury; and lifestyle.