Meet Buying London’s divisive Daniel Daggers: ‘Mr Super Prime’ says the British version of Selling Sunset is ‘creating loads of business opportunities’, despite the hate
- Not only does the property adviser not mind that Buying London is so widely panned, he says the cast is ‘enjoying’ the negative reviews of what The Guardian called ‘the most hateable TV show ever made’
- The Arsenal fan is also no stranger to controversy, having left Knight Frank under a cloud in 2019 after posting pictures of a client’s US$13 million home on Instagram without permission
Selling Sunset’s British counterpart, Buying London, is creating quite the buzz and being hailed by The Guardian as the “most hateable TV show ever made”. But according to Netflix Tudum, despite the mixed reviews, Buying London spent one week on Netflix’s global Top 10 TV Shows chart, and appeared on the streaming platform’s Top 10 TV Shows chart in 24 countries, including the UK, Australia and Canada.
Thanks to all this, stars of the reality TV show are revelling in their spike in popularity since the show premiered in May. Daniel Daggers, the self-proclaimed Mr Super Prime for the luxury properties he represents, has been boasting that the show brought in “huge” profits for DDRE Global, the London-based company he founded in 2020. “We’ve got very comfortably over £270 million [US$356.3 million] worth of real estate that’s found its way to us for marketing and sale”, he told Spear’s magazine in June. Daggers also said on This Morning that the show is meant to be viewed as entertainment rather than as a documentary – and when pressed for his reaction to the poor reviews, added, “We’re enjoying it. It’s creating loads of business opportunities for us.”
Here’s what we know about Daniel Daggers, who boasts “royal family members from the Middle East as clients”, and was named Property Adviser of the Year by Spear’s in 2019.
What is Daniel Daggers’ background?
Daniel Daggers’ father, Derrick Daggers, is an Englishman, and his mother, Noga Kapara, is Yemenite and Israeli. Derrick was a kitchen designer when his son was growing up. He is now based near Tel Aviv, where he style himself as a “freelance property consultant”, per British media.
In the 1960s, Derrick Daggers was reportedly in the casino business, as co-owner of Pair of Shoes casino and the Penthouse Club. However, per the same source, both businesses lost their licences over Mafia links.
Daniel Daggers came from humble beginnings
These days, Daggers may be living it up with his girlfriend in the posh London neighbourhood of Little Venice, but the property adviser grew up in a 600 sq ft home in what was then local authority housing in Maida Vale. “There were lots of kids in the high-rises and these flats,” he told British Tatler. “Loads of kids from different races, different backgrounds. That was my life.” He added that it was “a rude awakening, because some kids either didn’t have parents or had one parent. They were dealing drugs, stealing and having a tough life”.
