Who’s starring in Netflix’s Super Rich in Korea reality show? From Singaporean K-pop idol David Yong and Middle Eastern beauty influencer Noor Naim, to Paris Hilton of South Korea’ Aren Yoo

May 29 , 2024

Noor Naim, Aren Yoo and David Yong star in Netflix’s hit reality show, Super Rich in Korea. Photos: @noorstars, @arenyoo, @dynimm/Instagram

The CEO of Singapore-based Evergreen Group Holdings, Yong made his K-pop debut at age 34, while beauty influencer Naim was the first Arabian content creator to reach 10 million YouTube subscribers

Luxury fashionista Yoo has been pictured alongside Bruno Mars and Kim Kardashian, Pakistan-born Anna Kim naturalised as Korean, and Teodoro Marani is an Italian fashion scion charting his own path

South Korean entertainment has gained a new generation of fans from all over the globe. Everything from K-pop and K-drama to K-beauty and K-fashion have inspired many and become integrated into Western mainstream culture. And it’s not just everyday people who are enamoured with the country: members of the ultra-rich find South Korean culture fascinating, too.

Netflix’s hit reality show Super Rich in Korea, released earlier this month, follows the trajectories of five wealthy individuals from diverse backgrounds with an affinity for all things South Korea – including some who’ve gone out of their way to relocate to the country, leaving behind their successful and ultra-luxe lives back home.

Hosted by Cho Sae-ho, BamBam and Mimi, the show follows the elite five as they traverse Seoul, embrace South Korean culture and navigate the dating scene.

The producers of Super Rich in Korea revealed that selecting the cast was one of the most challenging aspects of putting together the show. Aren Yoo Hee-ra, Noor Naim, Anna Kim, David Yong and Teodoro Marani became the winning team that has turned audiences onto the show as they offer insight into the lives of the rich and famous in one of Asia’s most happening cities.

Read on to learn about the five cast members.

1. Aren Yoo Hee-ra

Yoo Hee-ra at the 2024 Cannes Film Festival in May. Photo: @arenyoo/Instagram

The only Korean cast member, Aren Yoo Hee-ra is a fashionista described as a client ambassador for luxury brands. A regular on the international fashion circuit, the influencer has been seen rubbing shoulders with the likes of Bruno Mars and Kim Kardashian.

Yoo has been seen in custom designs from brands like Dolce & Gabbana and Fendi, and sits on the front row of fashion shows including Miuccia Prada’s Miu Miu. The 24-year-old – who has been called “the Paris Hilton of South Korea” – studied hotel management at Cornell University.

2. Noor Naim

In February, Noor Naim released a clothing collection in collaboration with fashion brand Cider, in time for Ramadan. Photo: @noorstars/Instagram

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Gloria Fung

Gloria Fung is a lifestyle journalist with bases in Hong Kong and Vancouver. Formerly the health and wellness editor for global media syndicate The Sporting News, she’s also an experienced editor specialising in luxury lifestyle, watches and jewellery. She also writes about beauty, travel, food and drink, pop culture and entertainment, for publications including the South China Morning Post, Tatler Hong Kong, Hashtag Legend, as well as the Hong Kong Tourism Board.

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