Meet Tree Paine, Taylor Swift’s ‘feared’ PR mastermind: she stood up to Kim Kardashian and Ye on behalf of the ‘Fortnight’ singer, and just debunked the Joe Alwyn marriage rumours posted by DeuxMoi
- Paine worked as the VP of publicity for Warner Music Nashville before launching her own company, Paine’s Premium, with Swift as the only client in 2014
- She’s since become known as ‘America’s most beloved – and the media’s most feared – publicist’ thanks to her staunch defence of the singer and her reputation in the face of various challenges
And while much of it can of course be attributed to Swift’s genuinely respectable character, it’s more than likely she also has her supportive team to thank – a team that has helped defend and uplift her through thick and thin.
It’s no wonder there are dedicated university courses about the success of her brand.
Hardcore Swifties already be familiar with Tree Paine, Swift’s loyal, long-time publicist who’s been by her side through it all. Here’s what we know about her:
How did Tree Paine get into public relations?
Paine got her start in PR in Nashville, Tennessee, the same city that would launch Swift’s musical career as a teenager, per The Cut.
According to the source, Paine worked at the Academy of Country Music, then landed a job as the VP of publicity for Warner Music Nashville before launching her own company, Paine’s Premium, in 2014 – with Swift as the only client.
What does Tree Paine do for Taylor Swift?
