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How Kim Kardashian’s Skims revolutionised shapewear: the reality TV star’s brand is worth US$4 billion, worn by SZA, former Victoria’s Secret models, The White Lotus stars – and the US Olympics team
STORYBusiness Insider
- Skims, the shapewear brand that Kim Kardashian owns, is now worth US$4 billion after the company announced a US$270 million funding round led by Wellington Management earlier this month
- With the help of Jens and Emma Grede, who also work with Khloé’s Good American, Kris Jenner’s Safely, and Tom Brady’s Brady, billionaire Kim launched her brand in 2019 just before the pandemic hit
Kim Kardashian is worth an estimated US$1 billion, thanks in part to her thriving business empire.
One of her companies, the shapewear brand Skims, just raised a US$270 million funding round that valued the brand at US$4 billion, The New York Times reported. She also launched beauty-fragrance brand KKW, skincare brand Skkn and private-equity firm Skky Partners.
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For the uninitiated, here’s how Skims became the most revolutionary thing to happen to shapewear since Spanx:
Kardashian co-founded Skims in 2019
The media personality and socialite Kim Kardashian is best known for the reality TV show Keeping Up with The Kardashians, which aired on E! until 2021. She is the daughter of Kris Jenner and Rob Kardashian, the lawyer who defended OJ Simpson during his murder trial.
She’s also an entrepreneur and founded Skims after seeing a hole in the shapewear market.
In a video from The Wall Street Journal Magazine, Kim Kardashian explained that she couldn’t always find shapewear that matched her own skin tone, so she started Skims to provide women with options for different body types, skin tones and ages.
