Inside Angelina Jolie’s new fashion collective, Atelier Jolie: the former UN rep’s project allows customers to work with master tailors, while sustainably using deadstock and assisting refugees
- On Wednesday, actress, director and former special envoy for the United Nations’ refugee agency Angelina Jolie announced the launch of her new fashion venture Atelier Jolie on Instagram
- The Eternals star’s project will make use of deadstock fabric and vintage materials and will set up apprenticeships for refugees and other talented, underappreciated groups
Angelina Jolie just announced a new fashion venture on Wednesday aimed at allowing customers to participate in the making of their own creations with master tailors, patternmakers and artisans around the world while keeping discarded fabric out of landfills.
“We hope to create a community of creativity and inspiration, regardless of socio-economic background,” Jolie, 47, posted on the brand’s site. “We will spotlight the people who play a part in each creation. We will bring together a diverse team, including apprenticeships for refugees and other talented, underappreciated groups, with positions of dignity based on skill.”
“We can all collect, appreciate and be influenced by the designs of others. But the highest form of self-expression – and I believe the most fun – is to create for ourselves,” she said.
The idea, Jolie said, stems from her “appreciation and deep respect for the many tailors and makers I’ve worked with over the years, a desire to make use of the high-quality vintage material and deadstock fabric already available, and also to be part of a movement to cultivate more self-expression”.
