6 of Liu Yifei’s most prestigious luxury brand endorsement: the Chinese superstar has been the face of Louis Vuitton, Bulgari, Tissot, Emporio Armani, Chaumet and Dior Prestige, to name a few
- Chinese actress Liu Yifei joins K-pop group Blackpink’s Lisa to become the second Asian face for Bulgari, rocking the Serpenti creations at a brand event in Shanghai in March this year
- The Mulan superstar has also endorsed Louis Vuitton’s Capucines handbag, Dior Prestige’s skincare line, Swiss watchmaker Tissot, high jewellery brand Chaumet and fashion house Emporio Armani
Entering the entertainment industry in 2003, Liu, 35, quickly became a shining star both at home and abroad, with a series of hits like The Forbidden Kingdom (2008), The Assassins (2012), Outcast (2014) and Once Upon A Time (2017). Particularly, in 2020, she levelled up her popularity with Disney’s blockbuster live-action remake of Mulan.
Thanks to her angelic looks and huge success in her career, she is also a gem in the commercial world. Over the years, she has been the face of numerous luxury brands, from fashion and beauty to jewellery and watches.
Here are six of Liu Yifei’s most prestigious luxury endorsements.
1. Bulgari
Right after being tapped by Bulgari, Liu attended the 75th anniversary of Bulgari Serpenti in Shanghai last month, shining in the Serpenti high jewellery collection with a pavé diamond necklace in the serpentine form with impressive emerald eyes. The sinuous shape and tactile textures have made the Serpenti iconic.
“Her genuine character, captivating talent and glamorous style make her the ideal muse,” Bulgari said in the Facebook announcement about its new muse.
“I am very happy to work alongside the Roman jewellery maison as a global brand ambassador,” Liu also shared her pleasure of working with Bulgari. “I’m fond of the brand’s audacious and gorgeous design language as it expresses the multifaceted and glamorous nature of women and conveys a strong sense of empowerment.”