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5 off-duty fashion tips from Astro’s Cha Eun-woo: the K-pop idol and Dior Beauty ambassador mixes street style with luxury Louis Vuitton bags and Bulgari watches to striking effect

K-pop idol Cha Eun-woo sure knows how to dress stylishly – so how does he do it? Photo: @eunwo.o_c/Instagram
Cha Eun-woo is one of Korea’s – and the world’s – most familiar faces today, best known for having ideal facial features and body proportions. (Bless his parents.) An actor and a singer with boy band Astro, he’s also unsurprisingly a sought-after endorser representing Korean and global brands. Recently, Cha was introduced as an ambassador of Dior Beauty’s serum campaign.
K-pop idol Cha Eun-woo. Photo: @eunwo.o_c/Instagram

But Cha deserves credit beyond his pretty face. His tall stature gives him that advantage, sure, but he’s also one to dress to the nines. The 26-year-old has cultivated his own off-duty style, mixing Korean brands with luxury names and striking the right balance of bold fashion choices and sleek, tried-and-true outfits.

Below are a few style rules we’re learning from the South Korean star.

1. Go colour crazy

Cha Eun-woo doesn’t shy away from colour when putting together his outfits. Photo: @eunwo.o_c/Instagram

A true style savant is one who isn’t averse to colour. Cha shows us how it’s done by wearing bold hues with neutrals and playing with textures.

In one look, he rocks an emerald green jacket with Chaumet jewels and black leather pants. In another, he commands quiet attention in a soft turquoise jumper with a matching saddle bag by Dior.

Cha Eun-woo added an edge to his outfit with a leather jacket. Photo: @eunwo.o_c/Instagram

Of course, like every true Korean idol, Cha has a wardrobe full of edgy leather jackets – but he goes beyond basic black. Here, he dons a 70s hippie look with a brown leather jacket and a floral print top underneath, styled with ripped jeans. He’s also been spotted in a 90s-inspired turquoise blue leather jacket, worn with a casual tee and jeans, and messy-but-sexy hair.

2. Make waves in white

Cha Eun-woo looks amazing in any colour. Photo: @eunwo.o_c/Instagram

How to wear white the non-boring way? Cop key pieces in shades of white that have a lot of texture. Case in point: Cha’s knitted white cardigan.

3. Channel chic in checks

Cha Eun-woo is one of Burberry’s global ambassadors. Photo: @eunwo.o_c./Instagram

Cha is also a fan of classics, such as stripes and a good checked shirt, hoodie or coat. He wears them while performing as well as in fashion events and campaigns, like this one for Burberry.

4. Be discreet with designer labels

Cha Eun-woo likes to dress tastefully. Photo: @eunwo.o_c/Instagram

While Cha occasionally wears loud-and-proud designer looks, such as coordinated monogrammed Burberry outfits, he usually dresses them down. And he styles his more muted, casual outfits with bags by Louis Vuitton and Burberry.

Luxury seems to run in Cha Eun-woo’s blood. Photo: @eunwo.o_c/Instagram
One moment you might spot him nonchalantly wearing designer shirts by Burberry or Balenciaga, and the next you might see him glamming up in a suit with Chaumet jewels or a rad watch by Hublot or Bulgari.

5. Grey always looks good

A backwards tie? Cha Eun-woo can rock it, especially with a tasteful grey Dior. Photo: @eunwo.o_c/Instagram

A black suit is likewise a staple, but Cha wears a lot of his well-tailored looks in grey, too. It’s just as smart, sleek and sophisticated, and grey makes a good playground for unexpected details, such as this backwards tie he wore.

The saying “fashion is temporary, but style is forever” seems to describe Cha Eun-woo well. Photo: @eunwo.o_c/Instagram

And if he’s ever in a black suit, he makes sure to add an interesting twist.

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  • K-pop idol Cha Eun-woo from South Korean boy band Astro knows how to dress stylishly off-duty too, from wearing ‘stealth wealth’ designer looks to rocking Chaumet jewels and Hublot and Bulgari watches
  • The 26-year-old was recently made a Dior Beauty ambassador and dons quite a few Dior pieces in his ‘fits, like his saddle bag – most importantly, he styles them well