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Inside billionaire Sheikh Hamad’s obsession with supersizing cars: the UAE royal is a Guinness World Records holder with a US$20 billion net worth … but why is he called the Rainbow Sheikh?

Emirati billionaire Sheikh Hamad is obsessed with supersizing automobiles. Photo: @shhamadbinhamdan/Instagram
Emirati billionaire Sheikh Hamad is obsessed with supersizing automobiles. Photo: @shhamadbinhamdan/Instagram
Royalty

  • Sheikh Hamad bin Hamdan al Nahyan, aka Sheikh Hamad, is an Emirate royal and his family has ruled Abu Dhabi for more than three centuries, with control of over 95 per cent of the UAE’s oil deposits
  • The 74-year-old billionaire royal famously asked Mercedes to build him an entire fleet of S-classes finished in every colour of the rainbow, earning him the nickname ‘Rainbow Sheikh’

What do you do when you are one of the richest people on this planet with billions of dollars at your disposal? Obviously, you might end up frivolously spending to fulfil all your desires without having to think twice, right?

Well, at least that’s the case for Sheikh Hamad bin Hamdan al Nahyan, also known as Sheikh Hamad. Like the Sultan of Brunei, Sheikh Hamad is obsessed with cars. He spent a lifetime amassing hundreds of rare and quirky automotive creations, including some that hold world records.
Sheikh Hamad is a member of the ruling royal family of the United Arab Emirates and has a personal net worth of over US$20 billion, according to Celebrity Net Worth.
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Billionaire Sheikh Hamad is a fan of outlandish luxury cars. Photo: @shhamadbinhamdan/Instagram
Billionaire Sheikh Hamad is a fan of outlandish luxury cars. Photo: @shhamadbinhamdan/Instagram

His family has ruled Abu Dhabi for more than three centuries, and most of his wealth comes from his family’s control over Abu Dhabi’s oil deposits, which comprise 95 per cent of the UAE’s oil, Celebrity Net Worth reported in 2018.

While the billionaire sheikh seems to prefer to stay relatively under the radar, he’s grabbed headlines with his exorbitant spending to build some wild automotive creations. It seems the 74-year-old loves to live by the motto “go big or go home” – which is clearly evident from his massive car collection split across four museums in the UAE, Morocco and beyond.

Here’s a look at his collection ...

Sheikh Hamad got the nickname ‘Rainbow Sheikh’ from a quirky request

A helicopter with a rainbow design pictured on Sheikh Hamad’s Instagram page. Photo: @shhamadbinhamdan/Instagram
A helicopter with a rainbow design pictured on Sheikh Hamad’s Instagram page. Photo: @shhamadbinhamdan/Instagram