Inside Jeffree Star’s controversial US$200 million net worth: the YouTuber and vegan beauty mogul bought a yak farm, splurges on hot pink Lamborghinis, fuchsia Hermès Birkins, and owns mega mansions
- From his mansion in LA’s Hidden Hills to that controversial yak ranch and even investments in a marijuana business, Star is nothing if not eccentric
- The make-up artist owns one of the world’s largest Hermès Birkin collections, and his supercar collection includes BMWs, Lamborghinis and a US$1 million Tiffany Blue McLaren
It’s almost impossible not to have heard about YouTube superstar turned beauty mogul Jeffree Star. He is regarded as one of the highest-paid YouTubers in the world, as well as being the owner of highly successful brand Jeffree Star Cosmetics.
With his striking hot pink hair and tattoos, the outspoken 36-year-old is known for his eyebrow-raising moves – from making widely condemned remarks and appearing in photos with Nazi swastikas, to alleged sexual assaults (which he denies). Star recently suffered yet another backlash over his latest project – a yak farm. The YouTuber intends to sell yak meat products to the masses, but his cosmetic line was founded on vegan and cruelty-free principles – causing many to accuse him of hypocrisy.
He filed a trademark to sell yak-related products including “natural yak fibres, clothing and breeding services, as well as yak meat for both pet and human consumption”, reports Paper magazine. And all of this after previously telling fans he’d named all the yaks on the farm and had planned to simply keep them as pets.
The beauty guru defended himself to Business Insider, saying, “I do sell a vegan cosmetic brand, but that has nothing to do with my yak ranch. That is a whole separate company.” He added that while he listed his company under those categories, “there was never a plan to raise yaks for meat in the beginning. I know some people can’t fathom that and want to say I’m a liar,” Star said.
While we wait for the next Jeffree Star drama to come along, let’s take a look at his humongous net worth – reported to be around US$200 million, according to Celebrity Net Worth, although the evidence we’ve gathered below suggests the reality could be far higher.
Jeffree Star Cosmetics grosses US$100-150 million annually
