Why is Blackpink’s Lisa still being ‘mistreated’ by YG Entertainment? Fans launch boycott after Bulgari said she was not allowed to attend Paris Fashion Week, even though Jennie, Rosé and Jisoo did

Oct 6 , 2021

Why didn’t Lisa travel as much as her Blackpink bandmates in recent months? Photo: @lalalalisa_m/Instagram

#YGLetLisaDoHerWork trended on social media as Blackpink all attended fashion shows for luxury brands like Dior and Yves Saint Laurent – but not Lisa

Bulgari’s CEO, Jean-Christophe Babin, revealed on Instagram that the Lalisa singer missed a campaign shoot alongside celebrities Zendaya and Lily Aldridge

Lalisa Manoban – more popularly known by her stage name, Lisa – is widely considered to be the current most popular female K-pop idol in the world. She is the most followed K-pop star on both Instagram and YouTube, and her debut solo single Lalisa broke multiple records.

Blackpink member Lisa wears a golden Thai headdress in the music video for Lalisa. Photo: YouTube

Despite this, fans claim that her agency YG Entertainment has been mistreating her. In the past, Lisa’s fans have called out YG for allegedly not protecting her against racism, death threats and even a scam worth 1 billion won (roughly US$833,000).

Blackpink’s Lisa performs at the Sahara Tent during the 2019 Coachella Valley Music and Arts Festival in Indio, California. Photo: Getty Images

This week, #YGLetLisaDoHerWork trended on social media as fans surmised that the star was wronged by her agency yet again. So what exactly has caused such an upset among her fans this time?

She was not allowed to attend any Paris Fashion Week events – even though her bandmates did

The hashtag #YGLetLisaDoHerWork began trending after Blackpink’s Lisa did not attend the Bulgari spring/summer 2022 show. Photo: @lalalalisa_m/Instagram

Public outrage at YG Entertainment was rekindled this week when Bulgari CEO Jean-Christophe Babin took to Instagram to explain that Lisa, who is a global ambassador for the brand, was not allowed by YG to attend their spring/summer 2022 show.

“Lisa is in Paris but unfortunately due to Covid her agency doesn’t want her to participate in events. Pity as we have an incredible Bulgari event tomorrow in Milan and she won’t attend,” Babin said.

In a separate post, Babin also stated that it was for this same reason that Lisa could not participate in the Bulgari 2021/2022 campaign shoot alongside celebrities such as Zendaya, Lily Aldridge and Vittoria Ceretti.