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The 7 richest female K-pop idols of 2021 and how they made their millions, from Blackpink’s Lisa and IU to Girls’ Generation’s Yoona and Bae Suzy

IU, Blackpink’s Lisa and Bae Suzy are some of the richest female K-pop stars in Korea. Photos: @dlwlrma, @lalalalisa_m, @skuukzky/Instagram
IU, Blackpink’s Lisa and Bae Suzy are some of the richest female K-pop stars in Korea. Photos: @dlwlrma, @lalalalisa_m, @skuukzky/Instagram
K-pop idols

  • After debuting with girl group Miss A, Bae Suzy has starred in hit K-dramas like Netflix’s Start-Up and now owns Gangnam property and endorses brands like Swarovski
  • IU has appeared in TV shows like Hotel del Luna and has written music for them too, while Lisa rakes in cash through brand deals with Samsung, Adidas, Celine and Bulgari

It’s no easy feat to make it big in K-pop, but a number of singers and musicians from popular South Korean girl groups have gone above and beyond to achieve dazzling success in the competitive industry. These ladies are multitalented powerhouses who have amassed a net worth in the millions. So who are they, and how do they rake in the big bucks?

Here we take a look at the wealthiest female K-pop stars of 2021:

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IU – US$31-45 million

K-pop star IU is one of the richest celebrities in South Korea thanks to her music, acting and countless brand deals. Photo: @dlwlrma/Instagram
K-pop star IU is one of the richest celebrities in South Korea thanks to her music, acting and countless brand deals. Photo: @dlwlrma/Instagram

Today, IU is one of the most popular female K-pop stars in Korea. She is also among the richest in 2021, according to numerous media reports including Seoul Space and Korea Portal. IU is known for being multitalented with a knack for producing and composing music. The singer has written over 50 songs for her own albums as well as for other artists, dramas and films, which gives her a good edge in royalties, according to Seoul Space.

She also does advertisements for top brands like Samsung, Sony Korea, Guess and many others. Other than her music career, IU also stars in mainstream K-dramas like Hotel del Luna and Scarlet Heart Ryeo, which adds to her annual income.

The road to stardom wasn’t an easy one for IU. She reportedly overcame numerous hardships on the way up – from relatives who mocked her dreams to 20 failed auditions.

Lee HyoriUS$30-40 million

Lee Hyori. Photo: @lee_hyori_onni/Instagram
Lee Hyori. Photo: @lee_hyori_onni/Instagram