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Instagram’s 2021 rich list: Cristiano Ronaldo is the highest earner, pushing Dwayne Johnson into second with Ariana Grande third
STORYLuxurylaunches
- Lionel Messi was the other footballer in the top 10 alongside three members of the Kardashian clan: Kylie and Kendall Jenner, as well as Kim Kardashian
- Beyoncé’s Netflix deal helped swell her overall wealth, while fellow singers Justin Bieber and Selena Gomez also made the list
Call yourself an A-list celebrity? Then you’d better have the numbers on Instagram to prove it. Followers are one thing, but what really sets celebs apart is an appearance at the top end of the platform’s annual rich list of the highest earners per sponsored post.
Last year, 2019’s No 1 Kylie Jenner was dethroned by Dwayne “The Rock” Johnson who broke through the million-bucks-a-post barrier. This year, Cristiano Ronaldo scored top spot, pushing Johnson into second place, with both making much more per post than ever before.
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The latest list sees three members of the Kardashian clan in the top 10, as well as footballing ace Lionel Messi who joins arch-rival Ronaldo.
Let’s take a look at countdown for 2021:
10. Kendall Jenner: 172 million followers, US$1.05 million per post
Kendall Jenner is reportedly the highest-paid model in the world with an estimated net worth of roughly US$45 million in 2021. She was in the spotlight this year for opening up about her boyfriend, NBA player Devin Booker. The supermodel was also spotted back on the runway for Jacquemus’ summer 2021 runway show where she took Paris by storm.
9. Justin Bieber: 180 million followers, US$1.1 million per post
