Which Korean brands have dropped Seo Ye-ji? After the boyfriend ‘manipulation’ scandal, the K-drama star of Netflix’s It’s Okay Not to Be Okay could lose millions of won in cancelled endorsements

Apr 22 , 2021

Seo Ye-ji modelling for brands Inner Flora, Aer and Rieti – which have all abruptly ended the relationship. Photos: @YEJISDOORMAT; @chachabelz06; @ChilledSoju/Twitter

Mask brand Aer, sunglasses label Rieti and more have rushed to scrub their websites, YouTube channels and social media of ads that feature the K-drama actress

Seo and Ju Ji-hoon, star of Netflix’s Kingdom, appeared in a CF series for Naver Webtoon – but now Seo’s videos are only on the company’s Facebook and Instagram

Seo Ye-ji has landed in a heap of trouble lately. (If you’re out of the loop, we’ll wait for you to catch yourself up.)

Even after her agency, Gold Medalist, released an official statement denying her involvement in changes to Kim Jung-hyun’s Time script, the situation shows no signs of calming down. Some K-drama fans continue to await a clear statement from Seo herself. Following the controversy, Seo even skipped a press conference for the film Recalled on April 13.

Seo Ye-ji in a still from It’s Okay to Not Be Okay. Photo: Netflix.

Seo is also set to lose out in an area that’ll hurt her wallet most – her endorsements. A true K-drama queen, Seo boasts plenty of brand deals, but some have already fallen through following the recent scandal.

Here’s a list of brands that have decided to drop Seo like a hot potato.

Health and beauty brand Inner Flora

Seo Ye-ji modelling for Inner Flora. Photo: @SeoYejiBrasil/Twitter

Seo started modelling for health and beauty brand Inner Flora last August. The director of New Origin, the parent company of the brand, Jung Kyung-in, said Seo was chosen for her gorgeous looks and confident attitude. In a Korean media release, Jung added that the company reached out to Seo after learning that she actually used the brand in her daily life.

After signing on with the company, Seo appeared on various platforms like TV, YouTube and social media. However, after the Seo-Kim scandal, all of her photos on the brand’s official website, in shopping centre ads and on social media have been either deleted or replaced.