Meet Jung Jiwoo, BTS member J-Hope’s sister and social media superstar who runs AJ Look fashion and hip eyewear brand Fun the Mental

Apr 15 , 2021

BTS’ J-Hope with his sister Jung Jiwoo. Photo: @hopeworld.7/Instagram

Jung Jiwoo, aka Mejiwoo, just signed as a ‘YouTuber’ with Cube Entertainment, the agency behind K-pop idol groups (G)I-dle, BTOB and Pentagon

She runs an e-commerce site, fashion company and eyewear brand – when she’s not showing off Chanel, Dior and Moët & Chandon swag in her unboxing videos

The name Jung Jiwoo might not be familiar to the casual K-pop listener, but die hard fans – especially Army members – will instantly recognise her as the older sister of BTS’ J-Hope, or Jung Ho-seok.

But she’s more than the sister of a K-pop idol. She’s famous in her own right too, with 7.7 million Instagram followers and 1.7 million YouTube subscribers at the time of writing.

This March, the 31-year-old even signed an exclusive contract with Cube Entertainment, whose talent includes K-pop groups (G)I-dle, Pentagon and BtoB, as well as actor Na In-woo. According to Koreaboo, Jung was designated as a YouTuber and fashion influencer on the agency’s website.

So she’s a successful social media influencer, but what else is there to know about Jung Jiwoo?

She has an impeccable sense of style

Jung Jiwoo and one of her OOTDs. Photo: @mejiwoo103/Instagram

That should go without saying for a fashion influencer, but Jung’s taste is particularly eclectic, her Instagram shows. Her OOTDs range from casual to feminine; she’s just as likely to pair separates – a biker jacket with a skirt, or a coat over a striped tee and jeans – as she is to don a long dainty dress.

Jung Jiwoo runs a number of fashion businesses. Photo: @mejiwoo103/Instagram

She has channelled her talent into running her own businesses. According to Koreaboo, she runs the fashion company AJ Look, the e-commerce site Mejiwoo and the eyewear brand Fun the Mental.