Meet Netflix’s Bling Empire cast member Jaime Xie: the teetotal, vegan, Fortinet heir and equestrian champion making waves on Instagram and YouTube

Jan 16 , 2021

Jaime Xie of Bling Empire: social media influencer, fashionista and former competitive horseback rider. Photo: @jaimexie/Instagram

The executive producer of the Crazy Rich Asians-esque show might be Jeff Jenkins, the man behind the melodramatic KUWTK, but Xie has been playing it cool on-screen – and showing that she’s more than a Silicon Valley billionaire’s daughter

Netflix’s newest reality series, Bling Empire, follows the lives of Los Angeles’ wealthiest Asians and Asian-Americans as they navigate between traditional Eastern values and … well, having lots of money and being in front of a camera for reality TV.

By the first episode, which debuted on January 15, you may have already picked your favourite cast members for the season, but we’re here to make the case for young luxury tastemaker, Jaime Xie.

Jaime Xie of Bling Empire. Photo: @jaimexie/Instagram

Although Bling Empire is expected to bring us the high drama and absurdity reminiscent of many of our favourite unscripted series, the young daughter of a tech billionaire reportedly keeps it cool and classy for the small screen. (And when the executive producer of Bling Empire is Jeff Jenkins, who also produced Keeping Up with the Kardashians, maintaining a chill demeanour might be harder than it looks.)

Here’s what we know about Netflix’s newest 23-year-old star.

She’s a high fashion influencer

Like many of her cast mates, Xie is no stranger to the front-row seats of fashion week. Teetering on the cusp of the millennial generation and Gen Z (she was born in 1997), the young stylista makes her mark in the fashion world through Instagram and YouTube, as well as those coveted fashion week appearances.

Jaime Xie as seen on the cover of Bazaar Vietnam. Photo: @jaimexie/Instagram

Recalling her beginnings as a social media influencer, Xie told online lifestyle magazine Husskie, “It started a few years ago when friends and family encouraged me to share my love for fashion and find a way to capture my style to share with the world.”

She is gluten free, dairy free and vegan – or at least, tries to be

Xie tries to keep up a healthy lifestyle as much as she can. In addition to not drinking alcohol or smoking (mostly), Xie avoids gluten, dairy, fish and meat as much as she can.

Fame and celebrity

Social media

Fashion

Netflix

Millionaires and billionaires

Crazy Rich Asians

Celebrity style

Irene Pyne

Irene Pyne is a professional copywriter, storywriter and all-round content guru. Her interests include East Asian culture and politics, modern art, food, television and film. When she’s not writing for us, she’s spending time at idNerd’s animation studio, debating over the projectile speed of snot - for a cartoon, of course.

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