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How rich is Kylie Jenner – the world’s youngest billionaire? How Instagram’s 2nd most-followed woman spends her fortune

Keeping up with Kylie Jenner, who has just turned 23, is a full-time job for many. Photo: @kyliejenner/Instagram
Keeping up with Kylie Jenner, who has just turned 23, is a full-time job for many. Photo: @kyliejenner/Instagram

The Kardashian-Jenner clan’s most-followed member just turned 23 years old, but how did she end up fighting her claim to being the youngest billionaire in the world, and what are her plans for her most epic fortune?

Kylie Jenner, the ever-controversial reality star, just turned 23 years old. She most likely spent it in style – last year, she rented a US$200 million superyacht to celebrate. 
Forbes declared Jenner the world’s youngest “self-made” billionaire at age 21, thanks to her make-up company, Kylie Cosmetics. But in a May investigation, Forbes went on to report that Jenner is not, in fact, a billionaire. The magazine said that Jenner has exaggerated the size and profitability of her business and misled Forbes and other publications since 2016.
Despite her disputed billionaire status, Jenner has amassed a cosmetics empire, starred alongside her family in Keeping Up with the Kardashians as well as in her own spin-off show Life of Kylie, started a clothing line with her sister and made millions promoting products on Instagram – where with 190 million followers she is currently the fourth most followied person (and second most-followed woman behind Ariana Grande).

Here are all the ways Jenner has made her millions.

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Forbes magazine, which once declared Jenner a billionaire on its cover, says she no longer deserves the title if she ever did, but Jenner is pushing back. Photo: AP
Forbes magazine, which once declared Jenner a billionaire on its cover, says she no longer deserves the title if she ever did, but Jenner is pushing back. Photo: AP

In March 2019, Forbes dubbed Kylie Jenner, then 21, the world’s youngest self-made billionaire

At the time, Forbes estimated that Jenner’s company, Kylie Cosmetics, was worth US$900 million.

That plus her personal earnings from the company brought her net worth to more than US$1 billion, Forbes said.

Many criticised Forbes’ decision to call Jenner “self-made,” saying she was born into wealth and privilege. Jenner responded to the backlash in an interview with Paper magazine, saying, “The self-made thing is true,” and adding that her parents “cut her off at the age of 15.”

Kylie Jenner has built up her celebrity brand through TV, social media and make-up. Photo: Reuters
Kylie Jenner has built up her celebrity brand through TV, social media and make-up. Photo: Reuters