How Blackpink’s Jennie, Rosé, Lisa and Jisoo were chosen for Chanel, Saint Laurent, Celine and Dior

When Blackpink debuted in 2016, they captured the world’s attention with their talent and beauty. One thing that made them stand out was their impeccable sense of style. Always dressed in head-to-toe designer outfits, members Jennie, Rosé, Jisoo and Lisa quickly became symbols of luxury and style in K-pop.

Soon after, French fashion houses started reaching out to Blackpink, each selecting a member to become their brand ambassador. Today, we show why each Blackpink girl is the perfect fit for these fashion houses.

Jennie for Chanel

The first Blackpink member to partner with a French fashion house, Jennie is popular among fans not only for her singing and rapping talent, but also for her impeccable fashion taste. Unafraid to experiment with clothes, Jennie effortlessly transforms from sweet and youthful to sexy and charismatic with her outfits.

Affectionately called the “human Chanel” by her fans, she caught the attention of Chanel because she represents a cool and effortless millennial style.

“Chanel aims for modernity,” a Chanel Korea spokesperson said. “Young and trendy millennials are our target customers … We are very interested in stylish K-pop stars. Jennie’s loyalty to the brand as well as her trendy style matches well with Chanel’s image.”

Rosé for Saint Laurent

Vocalist Rosé has always been a creative spirit: she frequently releases covers of R&B and pop songs and adds her own creative twist with her signature singing voice. Rosé has also proven to be the cool girl that likes to go along with the other members’ jokes and doesn’t mind when they pick on her for fun.