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Five things to know about men’s bespoke shoes

Berluti is known for its bespoke shoe services.
Berluti is known for its bespoke shoe services.
Menswear

What to expect before you make an appointment with a luxury shoemaker

Gentlemen looking to incorporate a wow factor into their wardrobe in a subtle yet elegant manner should consider adding a pair of bespoke shoes to their collection. Designing and working with a master last maker or shoemaker to create your very own pair of shoes is a completely new and different experience from stepping into a shoe store and choosing from a line of ready-made shoes.

We spoke with Francois Maddonini, the last maker for John Lobb, Jean-Michel Casalonga, the master sheomaker for Berluti, and Tommaso Melani, CEO of Stefano Bemer, to find out what to expect before picking up the phone to make an appointment. Both Maddonini and Casalonga are masters at providing bespoke services and personally make trips to Hong Kong a few times a year to meet with clients. Stefano Bemer’s unique bespoke shoes experience is expected to make its Hong Kong debut some time next year. 
Stefano Bemer bespoke collection.
Stefano Bemer bespoke collection.

1. The bespoke service is all about creating a personal experience focused on you

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Unlike the common man who needs to remember whether his shoe size is an EU 40 or US 9, the gentleman who opts for a pair of bespoke shoes doesn’t need to fill his mind with such frivolous facts. The bespoke experience is a personal one, which means every nook and cranny of the shoe is fashioned to complement each curvature of your foot.

“There is no size,” says Maddonini. “Each pair is made to the measurement of the customer, and the customer can choose everything about the shoe: the leather, thickness of the sole, height of the heel, style of the shoe, colour of the lining. Each detail is decided by the customer.”

“The client is at the very centre of the process, and the future shoe will be created according to the morphology of his foot,” Casalonga says.

2. Have patience

If you were thinking of spoiling your man for his birthday, we hope you plan this at least half a year ahead. Each pair of bespoke shoes require three appointments set across a period of six to nine months, so this isn’t something you can add to your last-minute shopping list.

In the first appointment, the client meets with a master last maker or shoemaker. Apart from measuring your feet, the master shoemaker will also discuss designs and make suggestions. In the second appointment, a prototype model of the shoe is used to test the fit against your feet before returning to the main workshop for final adjustments. If all goes well, the final reveal happens in the third meeting. Otherwise, a fourth follow-up meeting is required, but rarely so.

Maddonini calls the big reveal a “golden moment” for the client. “And for that [moment to happen] it takes time to try and make the best shoes possible.”

3. There’s no luxury without comfort

Kim Soo-jin
Kim Soo-jin is the digital content manager for STYLE. In her current role, she leads the magazine’s social media strategy for Facebook and Instagram, commissions stories for its website and also writes whenever she can. In the past, she has written for Good Eating, Destination Macau and SCMP’s various special reports throughout the year. During this time, her main beats included high jewellery, luxury watches and Hong Kong’s ever-evolving dining scene.