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Travellers' Checks | Luang Prabang, Laos, first to get an Azerai hotel - Aman Resorts founder’s new brand

Azerai, launched by Aman Resorts founder Adrian Zecha, opens in Unesco heritage city where the Phousi Hotel once stood. And if you need an excuse to visit Bangkok, there are special deals on four new hotels there

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The Azerai Luang Prabang, first of a new hotel brand launched by Aman Resorts founder Adrian Zecha.
Capital development When Laos opened up to independent travellers, in the late 1980s, practical information about the country was scarce. Lonely Planet’s South-East Asia on a Shoestring gave it just two pages in a closing five-page chapter called “The Other South-East Asia”, which also briefly covered Vietnam and Kampuchea (as Cambodia was then known). Two passport pages were needed for the stamps required to enter and then register to remain in Laos for two weeks. Officially, travellers were required to stray no further than 15km from the capital, Vientiane, after getting there by boat and bus from Nong Khai, just across the Mekong river, in northeastern Thailand.
Many backpackers, however, headed up country to the old royal capital, Luang Prabang. The journey involved several days of uncomfortable bus, boat and truck travel – if the bridges held out, the mountainsides didn’t slip, and the Hmong rebels remained hidden – but that was the only way to get there. The best place to stay, if you could get a room, was the Phousi Hotel – built by the French military in 1914 and converted into a hotel in 1961. It cost US$10 a night, if I remember rightly. Already quite run down by this time, the old place finally closed in 2014, inadvertently leaving behind its single page website (www.phousihotel.laopdr.com) as a sad souvenir. This month the prop­erty reopens as the first Azerai hotel – a new brand launched by Aman Resorts founder Adrian Zecha (next stop Havana, is the rumour).
Described as “a contemporary interpretation of a simple and elegant dwelling for today’s urbane travellers”, the 53-room hotel is in the soft-opening phase and will be taking online reservations from next month at azerai.com/luang-prabang. Opening rates start from US$250 per night.

Plenty of other luxury boutique hotels have opened in Luang Prabang in recent years, and many can be found in Lonely Planet’s current Laos guide, now in its eighth edition and containing a more generous 344 pages. Getting there is also much easier. Various airlines fly in from Bangkok, Singapore and Kuala Lumpur, although the HK Express service expected to begin last year sadly failed to get under way.

Adam has lived in Hong Kong since 1988. He briefly managed the demise of the Wanderlust travel bookshop on Hollywood road in the mid 1990s, then worked as Associate Editor on Cathay Pacific’s inflight magazine Discovery for several years. He began writing Travellers’ Checks for Post Magazine in 1998, working for several years under the pseudonym Peter Walbrook. A former contributing editor for the exclusive luxury travel guide NB Review, he has also edited several books, including the first-ever travel guide to Uzbekistan in 1996, and 'The Amazing Adventures of Betsy And Niki' (2008) by Captain Charles “Chic” Eather. His non-fiction book 'The Great Fire of Hong Kong', was published in 2010.
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