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Travellers' Checks | Luang Prabang, Laos, first to get an Azerai hotel - Aman Resorts founder’s new brand
Azerai, launched by Aman Resorts founder Adrian Zecha, opens in Unesco heritage city where the Phousi Hotel once stood. And if you need an excuse to visit Bangkok, there are special deals on four new hotels there
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Many backpackers, however, headed up country to the old royal capital, Luang Prabang. The journey involved several days of uncomfortable bus, boat and truck travel – if the bridges held out, the mountainsides didn’t slip, and the Hmong rebels remained hidden – but that was the only way to get there. The best place to stay, if you could get a room, was the Phousi Hotel – built by the French military in 1914 and converted into a hotel in 1961. It cost US$10 a night, if I remember rightly. Already quite run down by this time, the old place finally closed in 2014, inadvertently leaving behind its single page website (www.phousihotel.laopdr.com) as a sad souvenir. This month the property reopens as the first Azerai hotel – a new brand launched by Aman Resorts founder Adrian Zecha (next stop Havana, is the rumour).
Described as “a contemporary interpretation of a simple and elegant dwelling for today’s urbane travellers”, the 53-room hotel is in the soft-opening phase and will be taking online reservations from next month at azerai.com/luang-prabang. Opening rates start from US$250 per night.
Plenty of other luxury boutique hotels have opened in Luang Prabang in recent years, and many can be found in Lonely Planet’s current Laos guide, now in its eighth edition and containing a more generous 344 pages. Getting there is also much easier. Various airlines fly in from Bangkok, Singapore and Kuala Lumpur, although the HK Express service expected to begin last year sadly failed to get under way.
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