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Reflections | Rename airline Cathay Pacific? Well, it is a misnomer – Cathay, the West’s old word for China, comes from Khitan, the name of a tribe who were far from peaceful

  • After a row over discrimination by Cathay Pacific crew, it has been suggested the airline change its name – and it is true the name is something of a misnomer
  • Cathay, the West’s old name for China, came from Khitan, name of a tribe of fearsome warriors in northern China 1,000 years ago who were anything but pacific

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After a recent suggestion of a name change for Cathay Pacific airline, we look at the origin of the name Cathay. Photo: Getty Images
A contributor to the South China Morning Post’s opinion pages suggested that Hong Kong-based airline Cathay Pacific could consider changing its name to move on from the “blanket-gate” debacle last month. It would be a drastic move, but not unprecedented among big corporations.

Perhaps the 76-year-old airline could be renamed “CP Airlines” in the tradition of “HSBC” or “KFC”, where the original brand names – The Hongkong and Shanghai Banking Corporation and Kentucky Fried Chicken, respectively – were replaced by their acronyms; or the carrier can incorporate its familiar IATA airline code “CX” into a new name.

The word “Cathay” is an old English word for China, but it is a derivative of the word “Khitan”, the name of a non-Han Chinese nation which conquered and occupied northern China for 200 years from the 10th to 12th centuries.

The Khitan, Qidan in Pinyin, were a federation of tribes who roamed the steppes between the Liao and Xilamulun (Sira Mören) rivers, an area that occupies part of present-day Inner Mongolia autonomous region and Liaoning province.

Figures in Khitan costumes (artist unknown). Photo: Getty Images
Figures in Khitan costumes (artist unknown). Photo: Getty Images

According to Chinese historical records and ethnographies, the Khitan consisted of eight tribes led by a khan. The eight tribes were mutually autonomous except in battle, when they would band together.

Having lived his whole life in the modern cities of Singapore and Hong Kong, Wee Kek Koon has an inexplicable fascination with the past. He is constantly amazed by how much he can mine from China's history for his weekly column in Post Magazine, which he has written since 2005.
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