A 30-day no-alcohol challenge for hungover Hongkongers
It's Soberman to the rescue with a detox month for a good cause, the Hong Kong Cancer Fund, writes Kylie Knott. If you can't stay off the drink, you pay a 'liquor levy' fine
There's no doubt that the festive onslaught of Christmas and two New Years - and perhaps Valentine's Day, too, if you're part of a partying couple - takes a heavy toll on the body. For weeks, the sensible mantra "everything in moderation" is replaced with the guilt-free "eat, drink and be merry".
This very silly season often ends with pledges from overindulgers to embark on a detox and the Hong Kong Cancer Fund - which provides free services such as counselling, nursing consultation, dietetic and home care programmes and rehabilitation workshops to those affected by cancer - has the perfect cleansing plan.
The fund has launched The Soberman, a 30-day no-alcohol challenge that encourages participants to forgo booze from February 22 until March 22 to raise funds for charity.
"The Soberman is a campaign for a cause, and aims to encourage a healthier lifestyle," says Cancer Fund chief executive and founder Sally Lo. "Funds raised will go towards the free services and programmes that we offer to anyone affected by cancer."
