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4 steps to perfect skin: Dr Sam’s Skincare founder on social media, branding and the key ingredient that is ‘the same as brushing your teeth’
- Dr Sam Bunting, the founder of science-based brand Dr Sam’s Skincare, reveals how her YouTube channel started, as well as why she created her own brand
- She provides tips on how to use her skincare line, why it only has four steps and what other people get wrong about their skincare routines
Reading Time:3 minutes
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Dr Sam Bunting, founder of science-based brand Dr Sam’s Skincare, shares some precious advice with Vincenzo La Torre.
Tell us about your background.
“I’ve been in private practice for, I guess, 13 years now. I left the hospital system in the UK to focus on media work so I ended up working for a lot of brands. I did some TV – I presented a show for three years called Extreme Beauty Disasters – which was fun. Then I was a global brand ambassador for Dolce & Gabbana, when it launched skincare.
“Those kinds of things led me to start doing social media in quite a serious way, so I started my YouTube channel. That must have been eight or nine years ago. I’ve been doing the YouTube educational thing for a long time.
“My practice has become almost a go-to place for everyone in beauty and fashion who has a problem with their skin, in terms of breaking out but also worrying about how things are looking for the future. It’s that sort of sweet spot between anti-ageing and medical. The brand is like my diffusion line and the clinic is my ready-to-wear.”
What about the brand?
Formerly the fashion editor of the South China Morning Post, Vincenzo La Torre is the chief editor of Style, the South China Morning Post’s luxury monthly publication. Born and raised in Italy, Vincenzo started his career in journalism after graduating from Columbia University in New York, where he studied East Asian Languages and Cultures with a focus on Japanese and Chinese art. He has previously worked for Vogue Japan in Tokyo, Harper's Bazaar in Singapore and Prestige in Hong Kong. Before joining the Post as fashion editor in 2017, Vincenzo was a member of the launch team of Vogue Arabia in Dubai. He covers topics such as jewellery, watches, luxury, beauty, celebrity, entertainment and lifestyle, and has interviewed some of the most influential designers and CEOs in the luxury industry. Vincenzo speaks Italian, French, Japanese and Mandarin, and is a regular at high-profile events such as fashion week in Milan and Paris.
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