‘Take a piece of Aman with you’: head of Aman Essentials on its new skincare line, the popularity of the hospitality brand and working with Kosé

Aman Essential Skin is the hospitality brand’s first foray into functional and active skincare, and was developed with Japanese beauty company Kosé

Aman Essentials CEO Kristina Romanova reveals where the idea for it came from, why it only has five products and why ‘Amanjunkies’ always come back for more

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Published: 11:15am, 8 Feb 2023

Aman, the luxury hospitality company established in Asia in 1988, has a cult-like following that few other hotel chains can claim. “Amanjunkies”, as the brand’s loyal fans are known, love to boast about the number of resorts they have visited and to share insider tips about them.

They always get excited when the brand announces an opening in a far-flung exotic location or world-class city and plan trips to check out the latest property.

The hospitality brand has always been aware that its fans want to immerse themselves in the Aman lifestyle, which was the reason behind the creation of Aman Essentials, a line of products ranging from fragrances to ready-to-wear.

Available in its hotel boutiques and on its website, as well as at retailers such as London department store Harrods, the line is the brainchild of Aman Essentials chief executive Kristina Romanova, a former model and avowed skincare enthusiast.

The swimming pool at Aman Tokyo in Japan.

While the line has long offered beauty products such as body care and fragrances inspired by its resorts, the latest addition, Aman Essential Skin, is the brand’s first foray into functional and active skincare.

Developed with Japanese beauty company Kosé, the range comprises five products, and can be experienced in facial treatments offered by Aman Spas around the world, or in the comfort of your home.