The future of Chinese fashion according to Xiaoqing Zhang, the model-turned-designer behind Shanghai label X.Q.Zhang

What do you think of China’s fashion industry? “We have a lot of catching up to do but it’s developing very quickly, and in the right direction. The industry is somewhat fragmented; for example, its fashion weeks are still entertainment-oriented, and the trade showslack focus.

“I think it will soon be better coordinated and linked up, and then the industry will be more clearly defined.”

What inspires your fantastical couture? “The basic elements of human relationships. Two opposing emotions often go hand in hand: love and hate, light and dark. I use a lot of contrasting colours – bronze, midnight blue, powder blue and pink – and combine soft materials, such as organza, with hard materials, such as leather and jacquard, to achieve a dark, mysterious yet feminine look.

“I also want to add a celebratory mood, as my brand has been moving in a good directionsince I launched it in Shanghai three years ago.”

What are the principles behind X.Q.Zhang?“For me, eternal elegance and style are more important than trends. When I came back to Shanghai from Singapore a few years ago, I realised a lot of brands and shops were still looking for louder, more exaggerated designs, but failing to take notice of what modern women really want. I hope I can bring this practicality into my aesthetic.”

As one of the first Chinese models to break into the international circuit, what did you learn? “I was lucky to be scouted by Ford Models Europe, and work with big designers, including my role model, Martin Margiela.