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Stephen McCarty

What a viewBig Bang’s Seungri stars in new Netflix series YG Future Strategy Office, a mockumentary about Korean show business

Even those uneducated in K-pop and the Korean wave cannot help but be charmed by new Netflix show, which simultaneously lampoons and lauds the country’s entertainment industry

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The cast of YG Future Strategy Office, including Big Bang’s Seungri (far left). Picture: Netflix

Even those of us with Spotify playlists shamefully lacking in K-pop can find much that amuses in new Netflix Original series YG Future Strategy Office – however unexpectedly.

Based in what passes for the headquarters of the real YG Entertainment, one of South Korea’s most influential entertainment companies, this quirky sitcom “mockumentary”, with hurriedly focused close-ups borrowed from The Office, is one of two things.

It is either an opportunity for YG to endear itself to screaming teens by being commendably honest and revealing various eccentricities of show business; or it is an extended advertisement for its star roster created to boost the company’s power, influence and riches – suddenly important following the defection of Psy and significant losses incurred by the cancellation of a planned talent show. Come to think of it, it might be both.

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It achieves the former by having its most scream-inducingly popular employees star in the show and seemingly be themselves (with some exaggeration, probably, for comic-effect incompetence and gullibility).

It achieves the latter by having its most scream-inducingly popular employees star in the show and seemingly be themselves.

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In both instances their actual names are used.

Seungri in a scene from the show. Picture: Netflix
Seungri in a scene from the show. Picture: Netflix
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