Starbucks has announced that they will be donating ¥100 million to the Red Cross in support of relief efforts in the wake of the destruction that ripped apart the country's Northeast coast.

With that in mind, all Starbucks' outlets in Hong Kong will be hosting a "2-Hour-Coffee-Sales-Donation" on Mar 18, from 3pm - 5pm. All proceeds made from beverage purchases will be donated to World Vision Hong Kong’s Japan Earthquake Relief funds.

If drinking coffee from Starbucks goes strongly against your fundamental principles in life, fear not - there'll also be donation boxes placed in 100 of their stores starting tomorrow so you can just cut right to the chase.