In collaboration with Superdry, Timothy Everest reinvents the idea of the suit
Timothy Everest has been busy reinventing the suit for a new generation - again, he tells Tiffany Ap
THE TOUTS WHO approached Welsh bespoke tailor Timothy Everest when he was walking past Chungking Mansions the day before our interview obviously didn't know who they were talking to. "The men on the street offered to make me suits, and showed me their cards. So I gave them my card and said, 'No, I'll make you a suit'," HE says, laughing.
Everest is the man who has cut cloth for music greats The Beatles and The Rolling Stones, and been decorated by Britain's Queen Elizabeth for his contribution to tailoring. He's in the city for the debut of his collaboration with British brand Superdry.
The Sebiro collection, available at the Superdry store in Tsim Sha Tsui, consists of four distinct looks by Everest, based on some of pop culture's best-known living male figures.
"We started off with an image of a young Mick Jagger with this moppish kind of hair, a tweed jacket and a buttoned-up shirt," says Everest. "Country Rebel, which was effectively Mick Jagger, was based on the idea of this rock'n'roll star lost in the countryside wearing tweed."
Other British icons also figured in the collection: "We based the Superspy look loosely on James Bond, and some other spy characters."
A Savile Row-trained tailor and a British high street brand known for its Americana style and Japanese-inspired graphics is not the most obvious pairing.