Millennials send more postcards than anyone else – online site encourages more to join in
- Postcards are losing out to social media, but many people still enjoy receiving them. Millennials send more postcards than others
![Postcards have been losing popularity for years, with travellers choosing to share photos online, but millennials are keeping the tradition of sending them alive, mailing more than any other section of the population, according to a British survey. Photo: AFP](https://cdn.i-scmp.com/sites/default/files/styles/1020x680/public/d8/images/canvas/2024/08/02/99fd809a-c3ed-4a06-9b47-f933dffb8988_9beacfb1.jpg?itok=EHrpW-ES&v=1722581516)
Postcards are becoming a rarity as travellers tend to snap pictures and share them with friends online, rather than seek out a post office and buy stamps.
Although just 39 per cent of people surveyed say they never send postcards when travelling, according to a British survey, only 18 per cent of Britons still send a postcard each time they go away.
More than one in five of those questioned said they used to send postcards to their loved ones, but do not any more.
It is not a generational shift, however. While older generations grew up using analogue forms of communication, it is millennials who send the most postcards, according to the poll by Britain’s InsureandGo, an online travel insurance provider.
![Postcard enthusiast Gesa Funke writes on a postcard in her flat in Berlin, Germany, in 2021, during the coronavirus pandemic. Photo: AFP Postcard enthusiast Gesa Funke writes on a postcard in her flat in Berlin, Germany, in 2021, during the coronavirus pandemic. Photo: AFP](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1024,format=auto/sites/default/files/d8/images/canvas/2024/08/02/e428301e-96b6-460a-b8fc-cc1f7ab82fb2_f9894ddb.jpg)
More than half of millennials (53 per cent) send postcards when they travel, followed by Gen Z (aged 16 to 26), of whom 47 per cent send postcards while away. After that came Gen X (aged 43 to 58), with 34 per cent sending postcards.
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