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K-pop group Oneus’ commitment to weaving Korean traditional culture into their music sets them apart

  • The sound of a Korean zither, song lyrics written in an ancient Korean poetic form, wearing hanbok on stage – Oneus’ embrace of Korean culture stands out
  • With the group about to begin a first world tour, members including Keonhee and Hwanwoong have been learning English to better communicate with fans

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Oneus and back-up dancers on stage at the launch of their mini-album “Blood Moon” in 2021. The group begin a US tour in January. Photo: The Chosunilbo/JNS/Imazins via Getty Images

By Dong Sun-hwa

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To date, many K-pop acts have woven elements of Korean traditional culture into their music and performances, putting a fresh spin on their songs while promoting the country’s time-honoured cultural assets.

Most of them, however, gave it a shot only once or twice – presumably due to the difficulty of fusing the old and new – but boy group Oneus (pronounced “One Us”) is an exception.

Since generating a buzz with the 2019 release “LIT”, characterised by the unique sound of Korean traditional music, the five-piece act have consistently been putting a traditional twist into their music offerings, carving out their own niche in the cutthroat K-pop industry.

K-pop band Oneus will launch a US tour in early 2023. Photo: Instagram/@official_oneus
K-pop band Oneus will launch a US tour in early 2023. Photo: Instagram/@official_oneus

For the performance of “Luna” (2021), one of its best-known hits, featuring the sound of the gayageum – a 12-string Korean zither – Oneus members don hanbok and perform talchum, a traditional Korean mask dance. The song’s lyrics are also written in the form of sijo, a Korean poetic form that is known to have emerged in the era of the Goryeo Kingdom in Korea (918-1392).

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