NMIXX, rookie K-pop girl group, talk about single O.O, KCON in Chicago – their first overseas concert – and their edgy style
- The official music video for O.O has been viewed over 71 million times on YouTube and NMIXX’s edgy style has earned them high praise
- The seven girls talk about how proud they are to be K-pop stars after all their training, and how much it means to meet their fans
When K-pop group NMIXX launched their first single, O.O, in February, the chaotic song proved divisive, with brash tonal shifts and bold lyrics that are as addictive as they are baffling.
“‘Wow, we’re so cool. This is our song,’” Kyujin, a member of the group, recalls saying to herself the first time she heard it.
That O.O is a song that leaves people questioning its very existence didn’t come as much of a surprise to the group’s seven members, they admit, but that’s just part of its charm.
“When people hear this song they will all be very surprised,” says Lily. “At the beginning, you think it will be one sort of song but then all of a sudden in the middle it changes into something that you wouldn’t even imagine. I feel like it would definitely pique a lot of people’s interests.”
And it definitely has: since its release, the official music video for O.O has been viewed over 71 million times on YouTube, while dance performances by the group have tens of millions of views as well, with the septet’s confidence and charisma shining as they perform complex choreography.