Why Blackpink didn’t get a Grammy nomination and what K-pop’s biggest girl group should do to get one
- Blackpink are one of the biggest groups in music today, but that wasn’t enough to secure them a Grammy Awards nomination
- Industry insiders in the United States and South Korea share what the K-pop superstars need to do to get noticed next time
By Dong Sun-hwa
Hardly anyone doubts that Blackpink have accomplished much this year.
The four-piece K-pop sensation – comprising Jennie, Jisoo, Rosé and Lisa – became the first South Korean girl band to sell more than a million albums with the October release of The Album, which debuted at No 2 on America's Billboard 200 chart and topped the iTunes album chart in 57 regions around the world.
The quartet's followers and several media outlets, including Billboard, expected the group's name to be on the nominee list for the 63rd Grammy Awards (January 31, 2021) – which are among the world's most prestigious music awards. But this did not happen.
So what would it take for Blackpink to have the honour? What challenges should the group overcome to get enough recognition? The Korea Times contacted industry experts in Korea and the US to get the answers.