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2021 in K-pop: a world of change, from BTS label’s merger to Seungri’s jailing, Gfriend’s break-up and record album sales

  • It has been a tumultuous year for K-pop, with labels looking to the West for new business, bands breaking up and new groups debuting
  • K-pop is preparing for when the pandemic is over, and we can only expect its popularity to keep increasing

Reading Time:4 minutes
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K-pop had a year of change in 2021, with scandals, break-ups, record-breaking sales and plenty of new talent. K-pop girl group IVE debuted in 2021. Photo: @ivestarship/Instagram

K-pop is in a constant state of flux. In 2021, this was even more pronounced, with so much change happening that the evolution was almost tangible.

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The thriving Korean music scene, full of popular singers and rising talent, had major wins and momentary dips during the year.

Looking forward, the 2020s for K-pop may turn out to have been shaped not by 2020 and the first year of the Covid-19 pandemic, but by the cocoon-like state it entered in 2021, which laid the groundwork for a return to normality and for its next generation to emerge.

Beyond the biggest hits and must-listen albums of the year, here’s the big picture of what K-pop looked like in 2021.
New K-pop girl group StayC went viral in 2021. Photo: High Up Entertainment
New K-pop girl group StayC went viral in 2021. Photo: High Up Entertainment

(Girls) Generational shift

The year began with members of Got7 parting ways with their long-time label JYP Entertainment, and although the band hasn’t officially disbanded and its members are still releasing music, the “Will they? Won’t they?” line of questioning this development triggered was repeated many times in 2021.
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