K-pop stars iKon make their return after more than a year on the sidelines with new song Why Why Why
- Members were sorry for the lengthy period since their last release, and hoped the song would be well-received by their fandom, known collectively as iKonics
- The release coincides with them appearing on upcoming K-pop boy band competition Kingdom: Legendary War in April
It’s been more than a year, but K-pop stars iKon are back with a new song this week, asking Why Why Why in their first release since last February’s “I Decide” album.
The new pop ballad – a melancholic love song full of regret – arrived on Wednesday, delivered through a sentimental music video.
The six-member group are under YG Entertainment, and label mates with the likes of Blackpink and Winner.
They debuted in 2015 and have released several songs that became hits in South Korea, but have struggled in recent years to gain momentum amid lengthy breaks in between releases, which are atypical in the K-pop world, and the departure of member B.I. in 2019.
Although the band previously focused on more hip-hop-oriented songs, iKon over the years have developed a strong identity as a vocal pop team, with stirring songs that are both addictive and emotive. Why Why Why continues this maturation of their musical identity.
When talking about the release during an interview shared by YG, the iKon members expressed remorse over the lengthy period since their last release, and said they hoped the song would be well-received by their fandom, known collectively as iKonics.