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Traditional Chinese medicine made easy and tasty: an entrepreneur develops TCM-based supplements for women who ‘don’t have time to boil herbs’
- Nooci, a TCM brand for women who live fast-paced, modern lifestyles, was established by Hong Kong-born Stephanie Tan during the coronavirus pandemic
- She launched it in the US, and has now brought her brand to Hong Kong to change the younger generation’s perception of traditional Chinese medicine
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Nooci – “women energy” in Mandarin Chinese, and pronounced “noo-chee” – is the name of an American supplements brand founded by Stephanie Tan, an entrepreneur who wants to make traditional Chinese medicine (TCM) more accessible and bring it to the masses.
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Launched in the middle of the coronavirus pandemic, Nooci is targeted at a generation of women who live fast-paced, modern lifestyles.
Tan, Hong Kong-born and US-educated, says: “I thought I could create a brand that could demystify TCM and make it more approachable and understandable for women like myself who don’t have time to boil herbs.”
In Hong Kong, Tan has launched three plant-based products.
One of them is ReNoo – an all-in-one, everyday supplement made specifically for a woman’s constitution. ReNoo transforms strong-tasting, often bitter Chinese herbs into a light drink that Tan describes as “barley meets green tea”.
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