Interview: shoe designer Giorgia Caovilla talks about her O Jour line
My father is famed for his luxurious high heels, but customers were often requesting medium-heel shoes and so that became the central concept for my brand, O Jour.
Designing mid-heel shoes is very difficult, aesthetically speaking, as a high-heeled shoe always looks sexier than a lower heel, so that has been my challenge. My shoes (2cm-7cm high) can be worn 24 hours a day. The designs are feminine with bows becoming a design signature for me.
"I have a major client in Beijing and the opportunity arose to open my first O Jour flagship in China, and I think you have to follow what life offers you. It is not necessary for an Italian brand like my own to follow everyone else and open in Paris or Milan first. China is such an important market and I think my mid-heel shoes will do well there. It is now my plan to expand in Asia first with a shop in Japan in 2015.
My father is famed for his luxurious high heels, but customers were often requesting medium-heel shoes and so that became the central concept for my brand, O Jour.
Designing mid-heel shoes is very difficult, aesthetically speaking, as a high-heeled shoe always looks sexier than a lower heel, so that has been my challenge. My shoes (2cm-7cm high) can be worn 24 hours a day. The designs are feminine with bows becoming a design signature for me.
In my current collection, for example, there is a glamorous red satin shoe with a romantic bow on the side and a clutch bag with a big red ribbon, and I sell them in O-shaped hatboxes with lots of ribbons.