OpinionH&M's Alexander Wang collection brings real bodies into focus

It's another hot designer collaboration for fast-fashion giant H&M. Alexander Wang's line for the brand brings the ongoing sportswear trend in high fashion to the high street, and is launched on November 6 at H&M's Canton Road, Elements Mall and Langham Place stores.

Supermodels Joan Smalls and Natasha Poly star as battle-ready glamazons in the campaign, wearing techno-fabrics in Wang's ultra-modern signature style.

Cool coats cinched with big belts and slick body-con separates in breathable stretch fabrics are available for both men and women at affordable prices.

Sportiness has become a defining character of Wang's New York aesthetic, along with technical innovations in fabrics and a certain level of urban androgyny.

This campaign may be all helmets and hockey sticks, but it also features strong and toned models, which contrast with the waif-like, ultra-thin looks to which we've grown accustomed in fashion over the past 20 years.

A shift in body image might not be the objective of the many high-fashion designers leaning towards sportswear in recent seasons (we'll have more on this trend in a piece later this month). But it will be a welcome result for those who want to see the industry embrace healthier ideals of body beautiful.