During that time I used to buy clothes from vintage stores for myself, but it became a problem when I couldn't fit them all into my closet. I decided to set up a vintage store on eBay, which was my start in fashion.
When I started out, blogging wasn't exactly a career. There were only a few people doing it, like Susie Bubble, Scott Schuman and Bryanboy. I launched Fashion Toast because no one that I knew cared about fashion the same way I did, and I couldn't express my love for it socially.
At the time, the blogs I enjoyed looking at were from Sweden. People have been documenting their outfits there for years - it's a way of life.
I decided to create a site that had a similar casual feel, where I could talk about my favourite shoes, how to wear leggings, or a French editor's style that I loved. The posts always changed, but my daily outfit was always popular, because of its easy-to-digest format.
