Online concierge service helps men find gifts for their partners

Dating is a serious business in Hong Kong. In an era of online dating and mobile matchmaking apps, every day thousands of single men and women in the city are busy searching for prospective partners through dating services. But what about those who have found true love and want to keep hold of it?

Enter the Butlur - an online gift-giving concierge service that describes itself as "helping discerning men delight women who have everything".

"Guys don't like to have too many options when it comes to finding a gift. And this is a quick, stress-free way to help men find one while maintaining thoughtfulness and creative control," says Butlur co-founder Brian Chin.

Chin was inspired to create Butlur after struggling to find gifts for women he thought had it all. Last year, he took the idea to Jessica Lam, a fashionable former classmate from Columbia Business School's MBA programme, and the two soon quit their jobs to pursue the start-up in Hong Kong.

Finding a Butlur-tailored gift begins by filling in a brief questionnaire on your intended female recipient. From her lifestyle preference to your desired price range, the information is then processed by a proprietary algorithm and recommends three gifts out of a possible 20.