"I'm not a fashion lover - it's part of life," says Ren Wan, the founder of Jup Yeah, which organises events at which people can swap unwanted belongings. Her apartment is small, but has all the essentials for working, relaxing and eating. Wan's a strong supporter of sustainability and is keen to share her personal ethics.
"We're living in a mass-production era," she says. "Despite the acceptance of variety, people still hide themselves in the mainstream. Going for what you like, rather than how others want you to look, is important. Fashion is the loudest manifesto of personality."
Through Jup Yeah, Facebook fans and blog followers can post unwanted items to give away - money doesn't exchange hands.
"I want to combat the soulless lifestyle contaminated by overconsumption," Wan says.
This is reflected in her minimalist wardrobe. "I do have a few pieces from H&M and Zara, but they last just seconds. Vivienne Westwood was right when she said, 'People have never looked so ugly. We are so conformist, nobody is thinking.'"
Rich glamour doesn't inspire the down-to-earth Wan. "I like minimal, independent designers because they're thinkers with stories to tell. Their art lies in the details," she says.
Her favourite brands include Acne and Swedish brand House of Dagmar: "Details like a double-breast pocket or a clip for a bra strap on a loose vest are so useful."
