Abc brings its unique crystal fashions to Hong Kong, with focus on beauty rather than the rocks’ spiritual side
Worn by the likes of rappers Future and Migos, the crystal-infused T-shirts and other items by Advisory Board Crystals are riding a new trend, and winning fans over with their weirdness and exclusivity
Last year saw the fashion, beauty and even wellness industries harnessing the power of crystals, sparking a trend stretching from water bottles (such as VitaJuwel) and nail polish to perfumes and T-shirts.
A pioneer in the latter, Los Angeles-based fashion collective Advisory Board Crystals (ABC) has just brought its creations to Hong Kong as part of online retailer HBX’s curated pop-up shop at Landmark in Central.
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Abc is part conceptual streetwear label, part curated crystal shop. Within a short period of time, founders Remington Guest and fashion designer Heather Haber have managed to create plenty of buzz, with rappers such as Future and hip hop trio Migos wearing their designs, and industry heavyweights such as Barneys, Bergdorf Goodman and Colette stocking the collection.
The brand’s own story is one of serendipity. Both Guest and Haber worked at hip fashion brand Band of Outsiders at separate times (Guest as a model and jack of all trades, Haber as an intern) before meeting during an UberPool ride. They fell in love, and one of Guest’s first gifts to Haber was a lepidolite crystal. They decided to launch a brand inspired by crystals – but not in the kooky, New Age way one might expect.
“We started working on this six months before everyone started riding the crystal wave,” Guest says. “We hate that aspect – we really try to play it down because we don’t want to use the spiritual aspect. We are reclaiming crystals as specimens and objects of beauty.”
