Video | Wear the same clothes from morning yoga to evening cocktails – new concept in active wear from London fashion label
Convertible sleeves, retractable hoods, detachable peplums – Phvlo, dreamed up by fashion designer and Pilates fanatic Johanna Ho is athleisure gear designed for style and function, and to save time changing outfits
Have you ever thought about how your life could benefit from an extra hour each day? Thanks to the versatility of new lifestyle performance fashion label Phvlo, you could soon be saving valuable time.
“Phvlo is about creating pieces that save you time, so you can enjoy a slower pace of living. That way you have that extra hour a day to devote to yourself. It’s not just about enhancing your wardrobe, but also your lifestyle,” says founder Johanna Ho.
Fashion designer Johanna Ho turns old Puma jackets into athleisure wear
Phvlo may be the next generation of active wear. The new line offers adaptable, yet stylish designs that are produced using the best performance fabrics available.
While designing performance wear may seem like a change of direction for a high-profile fashion designer best known for her quirky knits and celebrity clientele, Ho says the idea evolved naturally.
“I’ve been in this business for so long and have achieved so many of my dreams. It came to a point where I was looking at how I could give back to [the] community and society. As a Pilates fanatic myself, I knew the market was missing something that worked beyond athleisure. It took us 18 months from conception to launch,” she says.
