Why Tory Burch won’t hike prices or do a streetwear collaboration any time soon: CEO interview
- Pierre-Yves Roussel, who is married to Tory Burch and CEO of her eponymous brand, believes it’s not fair to raise prices and expect consumers to just accept it
- China still has a lot of potential, he says, but admits the brand needs more visibility in the rest of the world
In 2019, LVMH veteran Pierre-Yves Roussel became the CEO of Tory Burch, the American label founded by the designer of the same name in 2004.
Roussel is Burch’s husband – they married in 2018 – and when news got out that he was leaving LVMH, the largest luxury company in the world, industry insiders thought that he might perhaps join the brand.
At LVMH Roussel had been in charge of the fashion division, leading labels as varied as Celine, Loewe, Kenzo and Givenchy.
Working with often volatile creatives such as Riccardo Tisci, Jonathan Anderson and Phoebe Philo, and turning their flights of fancy into successful products, was Roussel’s mission.
He turned those brands into powerhouses that experienced rapid growth under his stewardship.
The key to a successful fashion business is combining creativity and commerce, Roussel says in an interview in New York the day of the spring/summer 2023 Tory Burch show.
