ExplainerWhat is the ‘glazed donut look’? How Hailey Bieber achieves dewy complexion that’s become a trend
- Much like K-beauty’s ‘glass skin’, glazed donut skin is plumped, moisturised, nourished and luminous – but there are fewer steps required to achieve it
- The trend has also filtered into nail art with the birth of ‘glazed donut nails’ – a pale-white, pearly polish that has become one of Bieber’s go-to looks
When model and influencer Hailey Bieber launched her YouTube channel in March 2021, she revealed to the world her beauty secrets, her favourite skincare products, #GRWM (get ready with me) tips and her go-to make-up essentials.
On top of all that, she presented a concept she did not know would become a trend: the glazed donut look.
Bieber used the term to refer to a dewy, almost glazed complexion she achieved with her skincare routine. “If I’m not getting into bed looking like a glazed donut, then I’m not doing the right thing,” she said.
What started as skincare has also filtered into nail art, with the birth of “glazed donut nails”, a pale white, pearly polish embellished with shimmering chrome that has become one of Bieber’s go-to looks.
Glazed donut skin
At first, glazed donut skin sounds a lot like K-beauty’s “glass skin” but, while they’re similar, some details set them apart. While both focus on hydration to accomplish a dewy look, glass skin relies on layering and providing your skin with different hydrating products and consistencies to achieve that goal.