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Fashion
LifestyleFashion & Beauty

StockX, Goat, Grailed and more: five of the best sneaker resellers for the hottest, most coveted kicks

  • Online marketplaces have taken the queuing out of sneaker reselling, and lowered the risk of landing a fake pair – many tout their ways of authenticating shoes
  • Chinese sneakerheads can head to Poizon, Grailed allows buyer and seller to bargain over everything, and on StockX shoe prices fluctuate as on a stock market

4-MIN READ4-MIN
Sneakers on display at a StockX popup store in Hong Kong. StockX is one of the most popular online platforms where you can find the hottest sneakers.
Jonathan White

Whether they are the ones asking or the ones being asked, “Where did you get those?” is a question that all sneakerheads live for.

Options used to be limited: either you queued at the store (or paid someone to stand in line for you) or you had to trawl eBay for the hottest releases. On the odd occasion, there would be a sneaker convention – but those were few and far between.

Today the global resale market for footwear has become big business, and is worth a reported US$6 billion per year and growing.

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It’s little wonder that, in the same way that the internet has brought other communities together, technology has caught up to meet the demands of the cash-rich, time-poor consumers who have seen shoes become legitimised as an industry.

In 2021 the queues have gone online, raffles have replaced braving the elements and advances in technology mean that anyone anywhere can get a hold of their dream kicks – if they have the cash and a decent internet connection.

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We round up the online platforms where you can find the hottest and most coveted sneakers.

Eddy Lu is a co-founder and the CEO of Goat.
Eddy Lu is a co-founder and the CEO of Goat.
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