5 YouTube skincare influencers to help you better understand your skin, from product reviews to routines for people with rosacea
- Dermatologists guest star on Susan Yara’s channel, which is full of products, ingredients and routine breakdowns to help people learn about skin health
- Dr Davin Lim demystifies skincare with videos that cover everything from the use of contraceptive pills to treat acne to what to do if you have sensitive skin
Even before the pandemic, content creators who shared their skincare knowledge were gaining popularity on social media. But when the world went under varying degrees of isolation and we all stayed at home, “skinfluencers”, or skin influencers, really started to have their moment.
Of the plethora of fun and informative content creators out there, here are five influencers to follow so you can up your skincare know-how, from how to choose the right products to what marketing lies to look out for.
Susan Yara
Susan Yara draws upon her connections and the information she’s acquired from a career in broadcast journalism and her experience as a beauty editor to create in-depth videos on what’s good for skin health.
Yara’s channel, Mixed Makeup, is full of breakdowns of products, ingredients and routines to help her audience understand what’s best for their needs.
Hyram
You’ll be hard-pressed to find someone better than Hyram, a Hawaii-based skinfluencer, for no-fuss, honest opinions on different brands, ingredients and products.
His energetic videos are a great way to pass an afternoon and, while he has clear preferences for the products he uses on his own skin, his explanations of the pros and cons of skincare items are informative, objective and logical.
James Welsh
English influencer James Welsh’s channel is full of informative videos to help his viewers better understand skincare. His content includes reviewing the best and worst of ingredients and looking at product types and brands, explaining the mistakes we may be making with our routines and more.
He does an amazing job of breaking down TikTok viral trends and explaining why they do (or do not) work, and he admits when he has been wrong in a previous review or when initially judging a brand or product.
Dr Davin Lim
A board-certified dermatologist in Brisbane, Australia, Dr Davin Lim operates a channel that aims to demystify and cut through the hype surrounding skincare.
Dr Alexis Stephens
This American doctor – like Lim, also a board-certified dermatologist – tries to help viewers reach their skin health goals. It’s not all skincare content here, either – Stephens has videos focused on things like scalp health and, as she is a woman of colour, common skincare concerns for people with deeper skin tones.
Her channel is full of “how to” videos supported by her medical knowledge, from how to correctly combine active ingredients to treating specific skin problems. Oh, and she also has one of the most soothing voices on YouTube.