How to succeed in business during Covid-19: Casetify CEO on how the accessories brand has grown in 2020

When the pandemic derailed expansion plans, Casetify instead diversified, resulting in a strong year with growth far exceeding expectations

CEO Wes Ng talks about the decisions made that drove success and the lessons learned from a year like no other

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Published: 8:15am, 26 Dec 2020Updated: 8:15am, 26 Dec 2020

When Casetify CEO Wes Ng co-founded the company (originally called Casetagram) in 2011, he was capitalising on Gen Z’s love of social media by offering a simple service that enabled people to print their favourite Instagram snaps onto iPhone case covers.

Nine years later, the company has evolved into a successful global lifestyle brand that offers a range of accessories from iPhone cases to UV sanitisers, many of which can be customised according to colour, print, even someone’s initials.

Armed with a huge social media and celebrity following, the company has carved its own niche by collaborating with brands including designer Thom Browne and shipping company DHL on limited-edition collections.

Earlier this year, Ng had planned to expand the brand’s retail footprint and launch offline campaigns in key markets like the US, until the pandemic hit. As a result, the company was forced to diversify, resulting in a banner year that saw a growth in sales and staff that far exceeded expectations.

We sat down with Ng to discuss the lessons learned during the pandemic and how to continue engaging with customers in uncertain times.